A good skincare regimen is more like a marathon than it is a 100-meter dash. 

Just like there are Recommended Daily Allowances for dietary vitamins and minerals, there are also recommended use levels for active skincare ingredients (things like retinol, peptides, and antioxidants).

Too much of these active ingredients can lead to unnecessary irritation, while too little won't have much of an effect on your skin, so it's important to find the right balance - that's where we come in.

When formulating a skincare product, chemists have to find the balance between efficacy and safety.

Finding the right balance isn't a guessing game - it's based on research and scientific evidence. By using products that contain active ingredients at their recommended use level, you can be sure that you're getting the most - including the safest possible experience - from your skincare routine.